How to Start a Premium e Juice Company With so many premium e juices on the market, it’s like a sea of walking dead. What will make your brand stand out as a premium e juice?
To answer that, let us first define what makes a premium e juice premium? A premium e juice is premium because it is perceived as premium. As in the saying “If it looks like a duck, swims like a duck, and quacks like a duck, then it probably is a duck.” We perceive something as premium when we can clearly see there was special attention paid to every detail of it’s branding, marketing and development.
Compare Cuttwood Premium e Juice to a Jack Daniels Whiskey Bottle
“You instinctually know how to judge premium quality because in your mind you are always subconsciously comparing brands to other top brands you have seen and know as premium of similar category such as alcohol bottles etc.”
Because we are all subject to the human condition to over complicate things, lets look at premium e juices in the most basic sense, starting with the bottle. When you hold a bottle of a top branded premium e juices in your hand, what makes you think this is a premium e juice if no one had told you it was so? You start by judging the bottle’s appearance and aesthetic qualities. You may never have known why you know and can judge premium quality, you just seem to instinctually know. You instinctually know how to judge premium quality because in your mind you are always subconsciously comparing brands to other top brands you have seen and know as premium of similar category such as alcohol bottles etc.
Compare Cuttwood Premium e Juice Marketing to Jack Daniels Whiskey Marketing
“This is premium branding at work. Cuttwood knowingly or unknowingly modeled their premium e juice similar to Jack Daniels in their startup and almost exactly with “BOSS RESERVE”.”
Think about this for a moment. When you saw your first bottle of Cuttwood, what made Cuttwood premium e juice seem premium? It looked like a bottle of Jack Daniels! This is premium branding at work. Cuttwood knowingly or unknowingly modeled their premium e juice similar to Jack Daniels in their startup and almost exactly with “BOSS RESERVE”. Some would say that was a smart branding move or a happy coincidence, but it appears to have worked wonders for them. Either way, they had the cool factor going for them in the exact demographic they were targeting. So before even tasting the premium e juice, you are already accepting to or even drawn to the label. Like it or not we do in fact judge a book by its cover and the cover is where it all starts.
Compare Cuttwood Premium e Juice to a House Brand e Juice
“What makes you think this is a premium e juice if no one had told you it was so?” – “If your e juice is sub par, you critically cripple your chances of passing that premium judgement”
You can have the greatest premium e juice bottle design, but if your e juice is sub par, you critically cripple your chances of passing that premium judgement. The good news is now after 7 years of premium e juice market development you have thousands of DIY e juice recipes and thousands of 3rd party premium e juice developers to help you along the way. Your odds of creating or perfecting your yummy premium e juice has gone up a thousand folds since just 5 years ago. It is our opinion as the market continues to mature, it will become less and less critical to have those secret premium e juice flavor profiles as it will be to have a unique brand and marketing strategy. For this reason this series of articles will not be focusing on how premium e juices are made. Rather we will only be focusing on the flavors and how they relate to branding and flavor branding. We feel confident you can and will make a premium e juice. If you are having trouble with your premium e juice bottle designs or recipes, PremiumeLiquids.com can give suggestions on and assist you with developing a premium e juice or give you a second opinion on a premium e juice manufacturer’s terms and or buy out offer for your premium recipes. For the purposes of this article let us assume you have the perfect premium e juices and it passes that critical premium e juice judgement.
Now picture this, you just finished that yummy bottle of premium e juice you were given in the above example. What now? How do you get more? Do you throw the bottle away? It is empty after all. So you decide to toss the bottle in your garbage and start searching online for it. It’s a premium e juice. You start by searching “premium e juices” on Google. You find many premium e juice websites and think to yourself why doesn’t this company just list their premium e juice on these websites? In desperation, you type in what you believed was the brand name in .com in your browser URL line and get either a very ugly amateur website, no website or only a supporting Facebook page. You begin to question. If this is an established brand of premium e juices, why doesn’t this brand have a standard professional website? Can’t they afford a website? You think to yourself and run some quick numbers in your head. They would have to be selling less than 500 total bottles of e juice ever to not afford a website. This is made even worse if the website was done by an online website builder or designed badly because it was done for you free by a friend or relative. A golden rule to follow is “nothing in life is free”. You will always pay in the end in one way or another. In the above example, it was a possible new customer lost. Premium e Juices are considered premium, because they look premium, act premium and talk premium. In other words, They look like a duck, swim like a duck, and quack like a duck, then they are probably a duck.
Compare the Quality of Cuttwood’s Premium e Juice Website
“Here you can see the company is clearly just as professionally branded in website as it is in the premium e juice bottle you hold in your hands.”
To give this example story a happy ending that would be expected of a truly premium e juice, let’s say you went back outside and got that bottle out of the garbage and typed in the now unique and memorable brand name. Now your confidence is fortified and assured in your new premium e juice selection. Here you can see the company is clearly just as professionally branded in website as it is in the premium e juice bottle you hold in your hands. When you visit all the social channels the strong premium branding is consistent and carried through out, giving a strong sense of quality and stability. You see hand checks and reviews across all social channels. You are now confident you have chosen your brand wisely for premium e juices.
Start or Prefect a Premium e Juice Company
Whether you are starting a new premium eJuice company or need help perfecting an existing one, we’d like to help. Please fill out the form below and we will reach out to you or reach us by phone at: 1-623-853-3221